Color Palette Generator
Complete palette
Color Palette generator by AI
Build strategic brand color palettes where every color has a purpose. Describe your brand, audience, and creative direction, and AI turns them into a complete palette in seconds. Refine every color and role until it feels right for you and your client.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Primary Brand Colour#009B77
Secondary Green#53C4A6
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Background#B5EBDD
Dark Background#005E48
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Pure White#FFFFFF
Shell Violet#F5F3FF
Prism Black#171323
Color roles
Give every color a clear job
Contrast check
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Digital and print
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsPrimary Brand Colour
A practical color in the brand system.
- HEX
- #009B77
- RGB
- 0, 155, 119
- CMYK
- 83, 15, 68, 2
Secondary Green
A practical color in the brand system.
- HEX
- #53C4A6
- RGB
- 83, 196, 166
- CMYK
- 63, 0, 45, 0
Support colors
2 colorsBackground
A practical color in the brand system.
- HEX
- #B5EBDD
- RGB
- 181, 235, 221
- CMYK
- 27, 0, 17, 0
Dark Background
A practical color in the brand system.
- HEX
- #005E48
- RGB
- 0, 94, 72
- CMYK
- 90, 39, 76, 32
Neutral colors
3 colorsPure White
Crisp white for primary backgrounds and clarity.
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Shell Violet
Softer, slightly purple-tinted white for gentle background contrast.
- HEX
- #F5F3FF
- RGB
- 245, 243, 255
- CMYK
- 4, 5, 0, 0
Prism Black
Very dark blue-violet for legible body text and dark backgrounds.
- HEX
- #171323
- RGB
- 23, 19, 35
- CMYK
- 34, 46, 0, 86