Color Palette Generator
Complete palette
Color Palette generator by AI
Build strategic brand color palettes where every color has a purpose. Describe your brand, audience, and creative direction, and AI turns them into a complete palette in seconds. Refine every color and role until it feels right for you and your client.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Ivory#F9F3EE
Espresso#482C23
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Cashmere#CDBFB3
Walnut#A98F74
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Travertine#76533A
White#F1F1F1
Custom color#DECE95
Color roles
Give every color a clear job
Contrast check
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Digital and print
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsIvory
A practical color in the brand system.
- HEX
- #F9F3EE
- RGB
- 249, 243, 238
- CMYK
- 56, 77, 0, 4
Espresso
A practical color in the brand system.
- HEX
- #482C23
- RGB
- 72, 44, 35
- CMYK
- 59, 82, 0, 28
Support colors
2 colorsCashmere
A practical color in the brand system.
- HEX
- #CDBFB3
- RGB
- 205, 191, 179
- CMYK
- 24, 30, 0, 6
Walnut
A practical color in the brand system.
- HEX
- #A98F74
- RGB
- 169, 143, 116
- CMYK
- 13, 16, 0, 0
Neutral colors
3 colorsTravertine
A practical color in the brand system.
- HEX
- #76533A
- RGB
- 118, 83, 58
- CMYK
- 0, 0, 0, 0
White
A practical color in the brand system.
- HEX
- #F1F1F1
- RGB
- 241, 241, 241
- CMYK
- 4, 5, 0, 0
Custom color
A practical color in the brand system.
- HEX
- #DECE95
- RGB
- 222, 206, 149
- CMYK
- 0, 7, 33, 13