AI suggests the color system. You shape the final palette.

Color Palette Generator

Main color
Support color
Support color
Complete palette

Color Palette generator by AI

Build strategic brand color palettes where every color has a purpose. Describe your brand, audience, and creative direction, and AI turns them into a complete palette in seconds. Refine every color and role until it feels right for you and your client.

Main (Brand) colors

The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.

Custom color#1E3F1C

Support colors

Add flexibility and expression while keeping the main brand colors dominant.

Custom color#702B22
Custom color#ECE2D1

Neutral colors

Keep text readable, surfaces clean, and the complete color system balanced.

Pure White#FFFFFF
Shell Violet#F5F3FF
Prism Black#171323
Color roles

Give every color a clear job

Contrast check

Logo Pairings

Three contrast-safe combinations selected from the current palette.

Digital and print

Color values ready for handoff

HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.

Main colors

1 colors

Custom color

Rich indigo for secondary prominence and contrast.

HEX
#1E3F1C
RGB
30, 63, 28
CMYK
52, 0, 56, 75

Support colors

2 colors

Custom color

Gentle, cool lilac for supportive UI elements and icons.

HEX
#702B22
RGB
112, 43, 34
CMYK
0, 62, 70, 56

Custom color

Light lavender for dividers and subtle background accents.

HEX
#ECE2D1
RGB
236, 226, 209
CMYK
0, 4, 11, 7

Neutral colors

3 colors

Pure White

Crisp white for primary backgrounds and clarity.

HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0

Shell Violet

Softer, slightly purple-tinted white for gentle background contrast.

HEX
#F5F3FF
RGB
245, 243, 255
CMYK
4, 5, 0, 0

Prism Black

Very dark blue-violet for legible body text and dark backgrounds.

HEX
#171323
RGB
23, 19, 35
CMYK
34, 46, 0, 86
Continue the logo workflow

Turn this palette into a connected Logo Workflow

Continue with any tool below to keep the logo, brief, brand colors, mockups, and final files together as one project.

  1. 1 Objective feedback Logo review

    Get a logo score, uncover visual risks, and prioritize what to improve.
  2. 2 Current tool Build color palette

    Create strategic brand colors with clear roles for every application.

  3. 3 Recommended next step Preview logo mockups

    See the logo in realistic contexts before presenting it to a client.
  4. 4 Final delivery Export logo files

    Generate the final SVG, PNG, JPG, favicon, and background package.