Color Palette Generator
Complete palette
Color Palette generator by AI
Build strategic brand color palettes where every color has a purpose. Describe your brand, audience, and creative direction, and AI turns them into a complete palette in seconds. Refine every color and role until it feels right for you and your client.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Custom color#880003
Custom color#FFFFFF
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Custom color#000000
Custom color#707070
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Custom color#D6D6D6
Prism Black#171323
Color roles
Give every color a clear job
Contrast check
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Digital and print
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsCustom color
Electric purple with high energy for strong brand presence.
- HEX
- #880003
- RGB
- 136, 0, 3
- CMYK
- 0, 100, 98, 47
Custom color
Rich indigo for secondary prominence and contrast.
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Support colors
2 colorsCustom color
Gentle, cool lilac for supportive UI elements and icons.
- HEX
- #000000
- RGB
- 0, 0, 0
- CMYK
- 0, 0, 0, 100
Custom color
Light lavender for dividers and subtle background accents.
- HEX
- #707070
- RGB
- 112, 112, 112
- CMYK
- 0, 0, 0, 56
Neutral colors
2 colorsCustom color
Softer, slightly purple-tinted white for gentle background contrast.
- HEX
- #D6D6D6
- RGB
- 214, 214, 214
- CMYK
- 0, 0, 0, 16
Prism Black
Very dark blue-violet for legible body text and dark backgrounds.
- HEX
- #171323
- RGB
- 23, 19, 35
- CMYK
- 34, 46, 0, 86