AI suggests the color system. You shape the final palette.

Color Palette Generator

Main color
Main color
Support color
Complete palette

Color Palette generator by AI

Build strategic brand color palettes where every color has a purpose. Describe your brand, audience, and creative direction, and AI turns them into a complete palette in seconds. Refine every color and role until it feels right for you and your client.

Main (Brand) colors

The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.

MAIN#490D1F
Custom color#B49254

Support colors

Add flexibility and expression while keeping the main brand colors dominant.

Custom color#FFFFFF

Neutral colors

Keep text readable, surfaces clean, and the complete color system balanced.

Shell Violet#F5F3FF
Prism Black#171323
Color roles

Give every color a clear job

Contrast check

Logo Pairings

Three contrast-safe combinations selected from the current palette.

Digital and print

Color values ready for handoff

HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.

Main colors

2 colors

MAIN

A practical color in the brand system.

HEX
#490D1F
RGB
73, 13, 31
CMYK
56, 77, 0, 4

Custom color

A practical color in the brand system.

HEX
#B49254
RGB
180, 146, 84
CMYK
59, 82, 0, 28

Support colors

1 colors

Custom color

A practical color in the brand system.

HEX
#FFFFFF
RGB
255, 255, 255
CMYK
24, 30, 0, 6

Neutral colors

2 colors

Shell Violet

Softer, slightly purple-tinted white for gentle background contrast.

HEX
#F5F3FF
RGB
245, 243, 255
CMYK
4, 5, 0, 0

Prism Black

Very dark blue-violet for legible body text and dark backgrounds.

HEX
#171323
RGB
23, 19, 35
CMYK
34, 46, 0, 86
Continue the logo workflow

Turn this palette into a connected Logo Workflow

Continue with any tool below to keep the logo, brief, brand colors, mockups, and final files together as one project.

  1. 1 Objective feedback Logo review

    Get a logo score, uncover visual risks, and prioritize what to improve.
  2. 2 Current tool Build color palette

    Create strategic brand colors with clear roles for every application.

  3. 3 Recommended next step Preview logo mockups

    See the logo in realistic contexts before presenting it to a client.
  4. 4 Final delivery Export logo files

    Generate the final SVG, PNG, JPG, favicon, and background package.