Color Palette Generator

Main color
Main color
Support color
Support color
Complete palette

Color Palette generator by AI

Build strategic brand color palettes where every color has a purpose. Describe your brand, audience, and creative direction, and AI turns them into a complete palette in seconds. Refine every color and role until it feels right for you and your client.

Main (Brand) colors

The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.

Custom color#65BD7D
Custom color#3884FF

Support colors

Add flexibility and expression while keeping the main brand colors dominant.

Custom color#232324
Custom color#FAFAFF

Neutral colors

Keep text readable, surfaces clean, and the complete color system balanced.

Pure White#FFFFFF
Prism Black#171323
Color roles

Give every color a clear job

Contrast check

Logo Pairings

Three contrast-safe combinations selected from the current palette.

Digital and print

Color values ready for handoff

HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.

Main colors

2 colors

Custom color

A practical color in the brand system.

HEX
#65BD7D
RGB
101, 189, 125
CMYK
47, 0, 34, 26

Custom color

Rich indigo for secondary prominence and contrast.

HEX
#3884FF
RGB
56, 132, 255
CMYK
78, 48, 0, 0

Support colors

2 colors

Custom color

A practical color in the brand system.

HEX
#232324
RGB
35, 35, 36
CMYK
3, 3, 0, 86

Custom color

Light lavender for dividers and subtle background accents.

HEX
#FAFAFF
RGB
250, 250, 255
CMYK
2, 2, 0, 0

Neutral colors

2 colors

Pure White

Crisp white for primary backgrounds and clarity.

HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0

Prism Black

Very dark blue-violet for legible body text and dark backgrounds.

HEX
#171323
RGB
23, 19, 35
CMYK
34, 46, 0, 86
Continue the logo workflow

Turn this palette into a connected Logo Workflow

Keep the logo, brand colors, mockups, and final files connected, then deliver everything through one private client portal.

  1. 1 Objective feedback Logo review

    Get a logo score, uncover visual risks, and prioritize what to improve.
  2. 2 Current tool Build color palette

    Create strategic brand colors with clear roles for every application.

  3. 3 Recommended next step Preview logo mockups

    See the logo in realistic contexts before presenting it to a client.
  4. 4 Final delivery Export logo files

    Generate the final SVG, PNG, JPG, favicon, and background package.
  5. Locked final step Client handoff

    Complete Brand colors and Logo export to unlock the private client portal.