Color Palette Generator
DERAM Core Palette
A distinctive and modern palette led by bold orange and deep graphite, supported by a toned blue-green for versatility. Clean, readable neutrals ensure strong usability across digital and print.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Give every color a clear job
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsBold Orange
Action-oriented, energetic, and signature for instant brand recognition.
- HEX
- #EA6A1B
- RGB
- 234, 106, 27
- CMYK
- 0, 55, 88, 8
Graphite
Serious, modern, anchors the wordmark, and provides optimal contrast for design elements.
- HEX
- #25313A
- RGB
- 37, 49, 58
- CMYK
- 36, 16, 0, 77
Support colors
1 colorsSlate Teal
A balanced blue-green accent to extend the palette without competing with the primary orange.
- HEX
- #2F7C81
- RGB
- 47, 124, 129
- CMYK
- 64, 4, 0, 49
Neutral colors
3 colorsClean White
Uncluttered and crisp for backgrounds and visual clarity.
- HEX
- #F7F8FA
- RGB
- 247, 248, 250
- CMYK
- 1, 1, 0, 2
Soft Mist
A gentle light neutral for subtle backgrounds and surfaces.
- HEX
- #E2E5E8
- RGB
- 226, 229, 232
- CMYK
- 3, 1, 0, 9
Deep Charcoal
A readable dark neutral for text and high-contrast usability.
- HEX
- #181C20
- RGB
- 24, 28, 32
- CMYK
- 25, 13, 0, 87