Color Palette Generator
Complete palette
Dimensions Core Palette
A sophisticated, future-ready palette with strong contrast and minimalist expression, built around the deep neutral #17171C from the existing logo. Pops of bold blue and warm orange are added for digital vibrancy and accessibility, while a clean set of neutrals ensures legibility and modern appeal.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Midnight Graphite#17171C
Cobalt Signal#2471F5
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Velocity Orange#FF8A2E
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Crisp White#FFFFFF
Fog Grey#F5F5F8
Shadow Charcoal#212127
Color roles
Give every color a clear job
Contrast check
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Digital and print
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsMidnight Graphite
Powerful dark neutral central to the brand; anchors identity and backgrounds.
- HEX
- #17171C
- RGB
- 23, 23, 28
- CMYK
- 18, 18, 0, 89
Cobalt Signal
Bright, digital-forward blue for high-recognition interactive elements.
- HEX
- #2471F5
- RGB
- 36, 113, 245
- CMYK
- 85, 54, 0, 4
Support colors
1 colorsVelocity Orange
Accent orange injects warmth and energy for icons, borders, and headlines.
- HEX
- #FF8A2E
- RGB
- 255, 138, 46
- CMYK
- 0, 46, 82, 0
Neutral colors
3 colorsCrisp White
Ultra-clean background for core layouts and maximum color contrast.
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Fog Grey
Soft, gentle light neutral for surfaces, cards, and subtle backgrounds.
- HEX
- #F5F5F8
- RGB
- 245, 245, 248
- CMYK
- 1, 1, 0, 3
Shadow Charcoal
Readable dark neutral providing optimum accessibility for body copy.
- HEX
- #212127
- RGB
- 33, 33, 39
- CMYK
- 15, 15, 0, 85