AI suggests the color system. You shape the final palette.

Color Palette Generator

Main color
Main color
Support color
Complete palette

Dimensions Core Palette

A sophisticated, future-ready palette with strong contrast and minimalist expression, built around the deep neutral #17171C from the existing logo. Pops of bold blue and warm orange are added for digital vibrancy and accessibility, while a clean set of neutrals ensures legibility and modern appeal.

Main (Brand) colors

The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.

Midnight Graphite#17171C
Cobalt Signal#2471F5

Support colors

Add flexibility and expression while keeping the main brand colors dominant.

Velocity Orange#FF8A2E

Neutral colors

Keep text readable, surfaces clean, and the complete color system balanced.

Crisp White#FFFFFF
Fog Grey#F5F5F8
Shadow Charcoal#212127
Color roles

Give every color a clear job

Contrast check

Logo Pairings

Three contrast-safe combinations selected from the current palette.

Digital and print

Color values ready for handoff

HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.

Main colors

2 colors

Midnight Graphite

Powerful dark neutral central to the brand; anchors identity and backgrounds.

HEX
#17171C
RGB
23, 23, 28
CMYK
18, 18, 0, 89

Cobalt Signal

Bright, digital-forward blue for high-recognition interactive elements.

HEX
#2471F5
RGB
36, 113, 245
CMYK
85, 54, 0, 4

Support colors

1 colors

Velocity Orange

Accent orange injects warmth and energy for icons, borders, and headlines.

HEX
#FF8A2E
RGB
255, 138, 46
CMYK
0, 46, 82, 0

Neutral colors

3 colors

Crisp White

Ultra-clean background for core layouts and maximum color contrast.

HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0

Fog Grey

Soft, gentle light neutral for surfaces, cards, and subtle backgrounds.

HEX
#F5F5F8
RGB
245, 245, 248
CMYK
1, 1, 0, 3

Shadow Charcoal

Readable dark neutral providing optimum accessibility for body copy.

HEX
#212127
RGB
33, 33, 39
CMYK
15, 15, 0, 85
Continue the logo workflow

Turn this palette into a connected Logo Workflow

Continue with any tool below to keep the logo, brief, brand colors, mockups, and final files together as one project.

  1. 1 Objective feedback Logo review

    Get a logo score, uncover visual risks, and prioritize what to improve.
  2. 2 Current tool Build color palette

    Create strategic brand colors with clear roles for every application.

  3. 3 Recommended next step Preview logo mockups

    See the logo in realistic contexts before presenting it to a client.
  4. 4 Final delivery Export logo files

    Generate the final SVG, PNG, JPG, favicon, and background package.