Color Palette Generator
Electric Sand
A high-energy palette anchored by vibrant blue, balanced with soft, welcoming neutrals that ensure strong contrast and warm visual appeal. Designed for brands that need immediate attention with a contemporary, upscale tone.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Give every color a clear job
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsElectric Blue
Striking, digital-forward blue for high recognition and standout elements.
- HEX
- #0000FF
- RGB
- 0, 0, 255
- CMYK
- 100, 100, 0, 0
Sandy Beige
Refined, approachable sand for backgrounds and secondary actions.
- HEX
- #E5CFB1
- RGB
- 229, 207, 177
- CMYK
- 0, 10, 23, 10
Support colors
1 colorsPale Stone
Soft, warm neutral with enough depth for supportive elements and tonal contrast.
- HEX
- #E7DACC
- RGB
- 231, 218, 204
- CMYK
- 0, 6, 12, 9
Neutral colors
3 colorsIvory
Clean, light neutral background for clarity and freshness.
- HEX
- #F8EBDE
- RGB
- 248, 235, 222
- CMYK
- 0, 5, 10, 3
Soft Porcelain
Gentle, muted light neutral suitable for containment and less intense backgrounds.
- HEX
- #EFE2D4
- RGB
- 239, 226, 212
- CMYK
- 0, 5, 11, 6
Charcoal
Deep, readable neutral for headlines, primary text, and dark backgrounds.
- HEX
- #282828
- RGB
- 40, 40, 40
- CMYK
- 0, 0, 0, 84