Color Palette Generator
Complete palette
Graphite & Burnt Orange Group
A bold, urban palette centered on deep graphite, energized by burnt orange rust, and stabilized with concrete grey. Designed for striking, legible word marks and distinctive accent use, this system balances high-contrast clarity against a clean white background.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Graphite#2B2B2B
Burnt Orange Rust#B5502D
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Concrete Grey#8C8C86
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
White#FFFFFF
Pale Cement#F2F2F1
Deep Graphite#232322
Color roles
Give every color a clear job
Contrast check
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Digital and print
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsGraphite
A strong, rich charcoal for dominant wordmarks and critical brand elements.
- HEX
- #2B2B2B
- RGB
- 43, 43, 43
- CMYK
- 0, 0, 0, 83
Burnt Orange Rust
Bold, earthy orange for monogram accents and high-visibility call-outs.
- HEX
- #B5502D
- RGB
- 181, 80, 45
- CMYK
- 0, 56, 75, 29
Support colors
1 colorsConcrete Grey
A steady, muted grey for stabilizing layout, secondary symbols, and subtle accents.
- HEX
- #8C8C86
- RGB
- 140, 140, 134
- CMYK
- 0, 0, 4, 45
Neutral colors
3 colorsWhite
Clean, absolute white for website and print backgrounds.
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Pale Cement
Softer off-white for backgrounds requiring warmth without starkness.
- HEX
- #F2F2F1
- RGB
- 242, 242, 241
- CMYK
- 0, 0, 0, 5
Deep Graphite
Maximum contrast, deep neutral for all core, accessible text.
- HEX
- #232322
- RGB
- 35, 35, 34
- CMYK
- 0, 0, 3, 86