Color Palette Generator
Complete palette
HEM Group Core
A bold, premium palette built from the logo's black, gold, and white. It emphasizes brand prestige while extending for digital and print clarity.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Sunlit Gold#F9B233
Onyx Black#181818
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Amber Orange#F29500
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Pure White#FFFFFF
Porcelain#F3F4F6
Graphite#232323
Color roles
Give every color a clear job
Contrast check
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Digital and print
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsSunlit Gold
A vibrant, metallic gold for energetic logo presence and key actions.
- HEX
- #F9B233
- RGB
- 249, 178, 51
- CMYK
- 0, 29, 80, 2
Onyx Black
Deep black for premium impact and confident backgrounds.
- HEX
- #181818
- RGB
- 24, 24, 24
- CMYK
- 0, 0, 0, 91
Support colors
1 colorsAmber Orange
A rich, supporting orange for visual energy in dividers and accents.
- HEX
- #F29500
- RGB
- 242, 149, 0
- CMYK
- 0, 38, 100, 5
Neutral colors
3 colorsPure White
Crisp white for clean backgrounds and maximum logo contrast.
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Porcelain
Soft, approachable off-white for subtle backgrounds and surfaces.
- HEX
- #F3F4F6
- RGB
- 243, 244, 246
- CMYK
- 1, 1, 0, 4
Graphite
Readably dark neutral for text and headlines over light backgrounds.
- HEX
- #232323
- RGB
- 35, 35, 35
- CMYK
- 0, 0, 0, 86