Color Palette Generator
Jaipur Theory Core
A focused, modern palette anchored by an energetic violet for distinctiveness, bold black for clarity, and versatile whites and grays for balance. Additional muted mauve and cool gray provide support roles, improving depth and functionality for digital and print.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Give every color a clear job
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsVivid Violet
Electric, energetic violet that distinguishes the brand and energizes key actions.
- HEX
- #6B39F4
- RGB
- 107, 57, 244
- CMYK
- 56, 77, 0, 4
Deep Charcoal
Bold near-black grounding tone ensuring strong contrast and recognition.
- HEX
- #111111
- RGB
- 17, 17, 17
- CMYK
- 0, 0, 0, 93
Support colors
2 colorsMuted Mauve
Soft, subtle purple for accessible headlines and gentle highlights.
- HEX
- #B599E5
- RGB
- 181, 153, 229
- CMYK
- 21, 33, 0, 10
Cool Gray
Versatile and sophisticated accent for icons, borders, dividers, and outlines.
- HEX
- #5F6470
- RGB
- 95, 100, 112
- CMYK
- 15, 11, 0, 56
Neutral colors
3 colorsPure White
Crisp clean white for backgrounds, maintaining a modern spacious feel.
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Cloud Gray
Gentle off-white for subtle background variation and tactile warmth.
- HEX
- #F5F6FA
- RGB
- 245, 246, 250
- CMYK
- 2, 2, 0, 2
Slate Black
Readable dense black for all body text and dark backgrounds.
- HEX
- #232426
- RGB
- 35, 36, 38
- CMYK
- 8, 5, 0, 85
Turn this palette into a connected Logo Workflow
Continue with any tool below to keep the logo, brief, brand colors, mockups, and final files together as one project.
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1
Objective feedback
Logo review
Get a logo score, uncover visual risks, and prioritize what to improve.
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2 Current tool Build color palette
Create strategic brand colors with clear roles for every application.
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3
Recommended next step
Preview logo mockups
See the logo in realistic contexts before presenting it to a client.
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4
Final delivery
Export logo files
Generate the final SVG, PNG, JPG, favicon, and background package.