Color Palette Generator
Complete palette
Modern Confidence
A distinctive palette centered on bold indigo and warm sand for elevated, non-cliché differentiation. Pops of fresh teal bring vibrancy; versatile neutrals ensure strong accessibility and contemporary clarity.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Bold Indigo#3C3C74
Warm Sand#DFAC87
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Fresh Teal#34B6B1
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Pure White#FFFFFF
Soft Ivory#F6F3EF
Ink Black#222338
Color roles
Give every color a clear job
Contrast check
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Digital and print
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsBold Indigo
Deep, confident indigo providing gravitas and standout for logo and core branding.
- HEX
- #3C3C74
- RGB
- 60, 60, 116
- CMYK
- 48, 48, 0, 55
Warm Sand
Approachable, sandy camel for contrast and inviting tone in secondary elements.
- HEX
- #DFAC87
- RGB
- 223, 172, 135
- CMYK
- 0, 23, 39, 13
Support colors
1 colorsFresh Teal
Energetic teal delivers a crisp modern accent and draws attention to interactive details.
- HEX
- #34B6B1
- RGB
- 52, 182, 177
- CMYK
- 71, 0, 3, 29
Neutral colors
3 colorsPure White
Bright, clean background supporting clarity for digital and print.
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Soft Ivory
Gentle off-white for subtle backgrounds and light fills.
- HEX
- #F6F3EF
- RGB
- 246, 243, 239
- CMYK
- 0, 1, 3, 4
Ink Black
Dark, neutral type color for optimal text contrast and accessibility.
- HEX
- #222338
- RGB
- 34, 35, 56
- CMYK
- 39, 38, 0, 78