AI suggests the color system. You shape the final palette.

Color Palette Generator

Main color
Main color
Support color
Complete palette

Netflix Core

A bold, instantly recognizable palette anchored by signature red and black, providing high contrast and drama. Whites and off-whites ensure text accessibility while a soft gray frames content. Designed for digital impact and cinematic presence.

Main (Brand) colors

The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.

Netflix Red#E50914
Charcoal Black#221F1F

Support colors

Add flexibility and expression while keeping the main brand colors dominant.

Crimson Accent#B81D24

Neutral colors

Keep text readable, surfaces clean, and the complete color system balanced.

Pure White#FFFFFF
Mist White#F5F5F1
Night Black#222222
Color roles

Give every color a clear job

Contrast check

Logo Pairings

Three contrast-safe combinations selected from the current palette.

Digital and print

Color values ready for handoff

HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.

Main colors

2 colors

Netflix Red

Signature red known globally as the Netflix brand identifier. Use for logo, primary actions, and highlights.

HEX
#E50914
RGB
229, 9, 20
CMYK
0, 96, 91, 10

Charcoal Black

Deep black, enhancing contrast and evoking a cinematic mood. Used for backgrounds and emphasis.

HEX
#221F1F
RGB
34, 31, 31
CMYK
0, 9, 9, 87

Support colors

1 colors

Crimson Accent

A deeper crimson red to add tonal depth, used for headlines and subtle interface details.

HEX
#B81D24
RGB
184, 29, 36
CMYK
0, 84, 80, 28

Neutral colors

3 colors

Pure White

Brightest white for main backgrounds and high-contrast elements.

HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0

Mist White

Soft, subtle off-white offering gentle contrast for interface surfaces.

HEX
#F5F5F1
RGB
245, 245, 241
CMYK
0, 0, 2, 4

Night Black

Nearly-black neutral for readable body text and dark backgrounds.

HEX
#222222
RGB
34, 34, 34
CMYK
0, 0, 0, 87
Continue the logo workflow

Put the palette into context

Carry the logo and approved brand colors into realistic presentations and final delivery files.

Once colors and logo files are connected in a Logo Workflow, your Visual Identity presentation is created and stays in sync.