Color Palette Generator

Main color
Main color
Support color
Colors in use

New Balance Core

A bold and energetic palette built around the iconic red, balancing athletic spirit and versatility for both men’s and women’s footwear. Support colors introduce freshness and structure, while neutrals ensure strong contrast and broad usability online, in-store, and in print.

Select a note to edit colors

Complete color palette

6 colorsRGB / HEX

Main colors

The signature of your brand.

Support colors

Accents with a purpose.

Neutral colors

Space, balance, and clarity.

Logo applications

Logo Pairings

Clear logo and background combinations selected from your palette.

Subtle pairings

Soft, repeated marks for decorative backgrounds and patterns.

Continue the brand workflow

Turn this palette into a connected Brand Workflow

Keep the logo, brand colors, typography, mockups, and final files connected, then deliver everything through one private brand identity.

  1. 1 Objective feedback Logo review

    Get a logo score, uncover visual risks, and prioritize what to improve.
  2. 2 Current tool Build color palette

    Create strategic brand colors with clear roles for every application.

  3. 3 Recommended next step Typography

    Choose brand fonts and give your client clear website and social media rules.
  4. 4 Presentation Preview logo mockups

    See the logo in realistic contexts before presenting it to a client.
  5. 5 Final delivery Export logo files

    Generate the final SVG, PNG, JPG, favicon, and background package.
  6. Locked final step Brand Identity

    Save a tool in your project to start its brand identity.
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