Color Palette Generator
Complete palette
OnPoint Core Palette
A bold, minimal palette leveraging sharp black and energetic cherry red from the logo. A soft gray supports a distinctive, modern feel for digital and print environments.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Graphite Black#111111
Cherry Accent#E52541
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Soft Gray#C4C6CA
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Pure White#FFFFFF
Mist Gray#F2F3F5
Charcoal#242428
Color roles
Give every color a clear job
Contrast check
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Digital and print
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsGraphite Black
Strong, bold black for primary brand presence and contrast.
- HEX
- #111111
- RGB
- 17, 17, 17
- CMYK
- 0, 0, 0, 93
Cherry Accent
Vivid cherry red for energetic highlights and action cues.
- HEX
- #E52541
- RGB
- 229, 37, 65
- CMYK
- 0, 84, 72, 10
Support colors
1 colorsSoft Gray
Gentle, modern gray for subtle icons and interface details.
- HEX
- #C4C6CA
- RGB
- 196, 198, 202
- CMYK
- 3, 2, 0, 21
Neutral colors
3 colorsPure White
Clean, bright background for clarity and lightness.
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Mist Gray
Soft, light gray for sections and alternative backgrounds.
- HEX
- #F2F3F5
- RGB
- 242, 243, 245
- CMYK
- 1, 1, 0, 4
Charcoal
Deep neutral for readable text and high contrast on buttons.
- HEX
- #242428
- RGB
- 36, 36, 40
- CMYK
- 10, 10, 0, 84