AI suggests the color system. You shape the final palette.

Color Palette Generator

Main color
Main color
Support color
Complete palette

Precision Build

A bold, contemporary palette for construction/engineering, combining strength and reliability with a sharp accent. Charcoal anchors the brand, while ochre brings energy and distinction without industrial clichés. Muted blue-gray provides versatility in visuals. Clean, readable neutrals ensure maximum utility across print and digital applications.

Main (Brand) colors

The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.

Charcoal#373C44
Ochre Gold#BF9830

Support colors

Add flexibility and expression while keeping the main brand colors dominant.

Slate Blue-Gray#72808C

Neutral colors

Keep text readable, surfaces clean, and the complete color system balanced.

Pure White#FFFFFF
Soft Mist#F4F5F7
Graphite Black#23262C
Color roles

Give every color a clear job

Contrast check

Logo Pairings

Three contrast-safe combinations selected from the current palette.

Digital and print

Color values ready for handoff

HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.

Main colors

2 colors

Charcoal

A strong, modern dark neutral foundational for trust and durability.

HEX
#373C44
RGB
55, 60, 68
CMYK
19, 12, 0, 73

Ochre Gold

A warm, distinctive gold ochre signifying progress and confidence; used for high-visibility elements.

HEX
#BF9830
RGB
191, 152, 48
CMYK
0, 20, 75, 25

Support colors

1 colors

Slate Blue-Gray

A muted blue-gray offering a technical, professional accent for interface details.

HEX
#72808C
RGB
114, 128, 140
CMYK
19, 9, 0, 45

Neutral colors

3 colors

Pure White

A crisp, clean background for maximum clarity and modern appeal.

HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0

Soft Mist

A gentle, subtle light neutral offering alternative section backgrounds without harsh contrast.

HEX
#F4F5F7
RGB
244, 245, 247
CMYK
1, 1, 0, 3

Graphite Black

A deep, readable neutral for text and high-contrast elements.

HEX
#23262C
RGB
35, 38, 44
CMYK
20, 14, 0, 83
Continue the logo workflow

Put the palette into context

Carry the logo and approved brand colors into realistic presentations and final delivery files.

Logo mockups Create logo mockups See the identity in realistic contexts before presenting it. Logo export Export logo files Generate the approved logo in every brand color and file format.

Once colors and logo files are connected in a Logo Workflow, your Visual Identity presentation is created and stays in sync.