AI suggests the color system. You shape the final palette.

Color Palette Generator

Main color
Main color
Support color
Support color
Complete palette

Robertus

Confident black and white core accented with deep gold for a timeless, bold, and versatile system. Supportive plum and desaturated blue elevate the palette beyond typical monochrome, allowing flexible visual dynamics across digital, print, and merch.

Main (Brand) colors

The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.

Jet Black#171717
Imperial Gold#FFB800

Support colors

Add flexibility and expression while keeping the main brand colors dominant.

Royal Plum#7C3A6A
Slate Blue#4A6175

Neutral colors

Keep text readable, surfaces clean, and the complete color system balanced.

Pure White#FFFFFF
Mist Grey#F3F2EF
Charcoal Black#232729
Color roles

Give every color a clear job

Contrast check

Logo Pairings

Three contrast-safe combinations selected from the current palette.

Digital and print

Color values ready for handoff

HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.

Main colors

2 colors

Jet Black

Imposing core black for instant recognition and contrast; anchors the system.

HEX
#171717
RGB
23, 23, 23
CMYK
0, 0, 0, 91

Imperial Gold

Classic gold accent adds sophistication and energy while contrasting the neutrals.

HEX
#FFB800
RGB
255, 184, 0
CMYK
0, 28, 100, 0

Support colors

2 colors

Royal Plum

Rich, deep plum to add visual intrigue and warmth for icons and details.

HEX
#7C3A6A
RGB
124, 58, 106
CMYK
0, 53, 15, 51

Slate Blue

Muted blue for calm, functional elements such as dividers and outlines.

HEX
#4A6175
RGB
74, 97, 117
CMYK
37, 17, 0, 54

Neutral colors

3 colors

Pure White

Crisp, clean background ensures all elements pop.

HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0

Mist Grey

Soft off-white adds warmth for alternative backgrounds or subtle fills.

HEX
#F3F2EF
RGB
243, 242, 239
CMYK
0, 0, 2, 5

Charcoal Black

Accessible deep neutral for all core text and dark backgrounds.

HEX
#232729
RGB
35, 39, 41
CMYK
15, 5, 0, 84
Continue the logo workflow

Put the palette into context

Carry the logo and approved brand colors into realistic presentations and final delivery files.

Logo mockups Create logo mockups See the identity in realistic contexts before presenting it. Logo export Export logo files Generate the approved logo in every brand color and file format.

Once colors and logo files are connected in a Logo Workflow, your Visual Identity presentation is created and stays in sync.