Color Palette Generator
Complete palette
Safari Journey
Earthy, grounded palette inspired by travel, safari, and outdoor exploration. Delivers a sense of rugged authenticity, warmth, and approachability. Balances strong character with broad flexibility for brand applications.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Safari Green#365F39
Clay Orange#CE6B3D
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Savanna Sand#DDCBA9
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Canvas Light#F8F5EF
Soft Drift#E7DDCD
Night Brown#312A22
Color roles
Give every color a clear job
Contrast check
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Digital and print
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsSafari Green
Deep, natural green echoing wilderness and adventure; strong for logo and buttons.
- HEX
- #365F39
- RGB
- 54, 95, 57
- CMYK
- 43, 0, 40, 63
Clay Orange
Rich, earthy orange for dynamic accents and call-to-actions.
- HEX
- #CE6B3D
- RGB
- 206, 107, 61
- CMYK
- 0, 48, 70, 19
Support colors
1 colorsSavanna Sand
Warm sand beige supporting backgrounds, headlines, and visual balance.
- HEX
- #DDCBA9
- RGB
- 221, 203, 169
- CMYK
- 0, 8, 24, 13
Neutral colors
3 colorsCanvas Light
Clean, light background for clarity and openness.
- HEX
- #F8F5EF
- RGB
- 248, 245, 239
- CMYK
- 0, 1, 4, 3
Soft Drift
Soft, lighter neutral for subtle contrast against light background.
- HEX
- #E7DDCD
- RGB
- 231, 221, 205
- CMYK
- 0, 4, 11, 9
Night Brown
Dark neutral for maximum text readability and depth.
- HEX
- #312A22
- RGB
- 49, 42, 34
- CMYK
- 0, 14, 31, 81