AI suggests the color system. You shape the final palette.

Color Palette Generator

Main color
Main color
Support color
Complete palette

Selfish Core Brand Palette

Distinctive monochrome with a saltwater twist, reinforcing bold sophistication. Adds a deep teal and gold accent for style resonance and premium edge. Designed for wardrobe appeal, strong logo contrast, and versatile print/digital use.

Main (Brand) colors

The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.

Shark Black#171717
Ocean Teal#12636D

Support colors

Add flexibility and expression while keeping the main brand colors dominant.

Salt Gold#D6A84C

Neutral colors

Keep text readable, surfaces clean, and the complete color system balanced.

Pearl White#FBFBFA
Seafoam Light#E8E7E1
Charcoal Ink#222222
Color roles

Give every color a clear job

Contrast check

Logo Pairings

Three contrast-safe combinations selected from the current palette.

Digital and print

Color values ready for handoff

HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.

Main colors

2 colors

Shark Black

Signature deep black for strong identity and versatile application.

HEX
#171717
RGB
23, 23, 23
CMYK
0, 0, 0, 91

Ocean Teal

Deep, unconventional teal suggesting exclusivity and coastal energy.

HEX
#12636D
RGB
18, 99, 109
CMYK
83, 9, 0, 57

Support colors

1 colors

Salt Gold

Warm metallic gold to elevate and distinguish brand accents, hints at luxury.

HEX
#D6A84C
RGB
214, 168, 76
CMYK
0, 21, 64, 16

Neutral colors

3 colors

Pearl White

Clean, bright background for clarity and contrast.

HEX
#FBFBFA
RGB
251, 251, 250
CMYK
0, 0, 0, 2

Seafoam Light

Subtle, soft off-white for gentle backgrounds and contrast layering.

HEX
#E8E7E1
RGB
232, 231, 225
CMYK
0, 0, 3, 9

Charcoal Ink

Highly readable dark for all body text and primary button text.

HEX
#222222
RGB
34, 34, 34
CMYK
0, 0, 0, 87
Continue the logo workflow

Turn this palette into a connected Logo Workflow

Continue with any tool below to keep the logo, brief, brand colors, mockups, and final files together as one project.

  1. 1 Objective feedback Logo review

    Get a logo score, uncover visual risks, and prioritize what to improve.
  2. 2 Current tool Build color palette

    Create strategic brand colors with clear roles for every application.

  3. 3 Recommended next step Preview logo mockups

    See the logo in realistic contexts before presenting it to a client.
  4. 4 Final delivery Export logo files

    Generate the final SVG, PNG, JPG, favicon, and background package.