AI suggests the color system. You shape the final palette.

Color Palette Generator

Main color
Main color
Support color
Complete palette

Selfish Core

A sharp, distinctive palette anchored in black and off-white for versatile apparel, energized with deep indigo and a coral accent. Unisex and modern, supports bold graphics and crisp branding.

Main (Brand) colors

The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.

Jet Black#050505
Deep Indigo#22426C

Support colors

Add flexibility and expression while keeping the main brand colors dominant.

Coral Red#F0544F

Neutral colors

Keep text readable, surfaces clean, and the complete color system balanced.

Bright White#FFFFFF
Soft Stone#EAEAEB
Graphite#23232A
Color roles

Give every color a clear job

Contrast check

Logo Pairings

Three contrast-safe combinations selected from the current palette.

Digital and print

Color values ready for handoff

HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.

Main colors

2 colors

Jet Black

Anchors the brand with a confident, modern presence; ideal for print, apparel, and logo.

HEX
#050505
RGB
5, 5, 5
CMYK
0, 0, 0, 98

Deep Indigo

Injects richness and style; works for digital/print highlights and engaging clickable elements.

HEX
#22426C
RGB
34, 66, 108
CMYK
69, 39, 0, 58

Support colors

1 colors

Coral Red

Adds statement energy and fashion-forward appeal, perfect for icons and detail applications.

HEX
#F0544F
RGB
240, 84, 79
CMYK
0, 65, 67, 6

Neutral colors

3 colors

Bright White

High-contrast background for clarity across web and print.

HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0

Soft Stone

A softer neutral for subtle backgrounds or relief from pure white; supportive, never dominant.

HEX
#EAEAEB
RGB
234, 234, 235
CMYK
0, 0, 0, 8

Graphite

Strong, easily readable text and button contrast; reliable for body text in all applications.

HEX
#23232A
RGB
35, 35, 42
CMYK
17, 17, 0, 84
Continue the logo workflow

Turn this palette into a connected Logo Workflow

Continue with any tool below to keep the logo, brief, brand colors, mockups, and final files together as one project.

  1. 1 Objective feedback Logo review

    Get a logo score, uncover visual risks, and prioritize what to improve.
  2. 2 Current tool Build color palette

    Create strategic brand colors with clear roles for every application.

  3. 3 Recommended next step Preview logo mockups

    See the logo in realistic contexts before presenting it to a client.
  4. 4 Final delivery Export logo files

    Generate the final SVG, PNG, JPG, favicon, and background package.