AI suggests the color system. You shape the final palette.

Color Palette Generator

Main color
Main color
Complete palette

SetUp Core Palette

Distinctive, future-focused palette with a nod to retro tech. Leverages a unique blue for recognition, supports visual separation of departments, and ensures clarity and approachability for both digital and physical store settings.

Main (Brand) colors

The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.

Deep Tech Blue#264562
Modern Sky#63A5C5

Neutral colors

Keep text readable, surfaces clean, and the complete color system balanced.

Cloud White#F4F6F8
Soft Silver#E2E8EE
Onyx Text#232A2F
Color roles

Give every color a clear job

Contrast check

Logo Pairings

Three contrast-safe combinations selected from the current palette.

Digital and print

Color values ready for handoff

HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.

Main colors

2 colors

Deep Tech Blue

Signature blue for logo, buttons, and links; evokes trust and tech without clichéd sterility.

HEX
#264562
RGB
38, 69, 98
CMYK
61, 30, 0, 62

Modern Sky

Light blue for secondary buttons and highlights; adds freshness and digital vibrancy.

HEX
#63A5C5
RGB
99, 165, 197
CMYK
50, 16, 0, 23

Neutral colors

3 colors

Cloud White

Lightest neutral; backgrounds and whitespace, creates crispness and contrast.

HEX
#F4F6F8
RGB
244, 246, 248
CMYK
2, 1, 0, 3

Soft Silver

Gentle light neutral for card backgrounds and gentle UI accents without glare.

HEX
#E2E8EE
RGB
226, 232, 238
CMYK
5, 3, 0, 7

Onyx Text

Dark neutral for primary text and button text, maximizing readability and accessibility.

HEX
#232A2F
RGB
35, 42, 47
CMYK
26, 11, 0, 82
Continue the logo workflow

Turn this palette into a connected Logo Workflow

Continue with any tool below to keep the logo, brief, brand colors, mockups, and final files together as one project.

  1. 1 Objective feedback Logo review

    Get a logo score, uncover visual risks, and prioritize what to improve.
  2. 2 Current tool Build color palette

    Create strategic brand colors with clear roles for every application.

  3. 3 Recommended next step Preview logo mockups

    See the logo in realistic contexts before presenting it to a client.
  4. 4 Final delivery Export logo files

    Generate the final SVG, PNG, JPG, favicon, and background package.