Color Palette Generator
Shazam
Distinctive blue-driven palette for high energy and digital clarity. Main blue ensures strong recognition, paired with a dynamic accent blue. Teal supports modernity without overpowering. Neutrals build clarity and accessible contrast for both text and branded interfaces.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Give every color a clear job
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsElectric Blue
Signature Shazam blue used for instant recognition and high-contrast interactions.
- HEX
- #0088FF
- RGB
- 0, 136, 255
- CMYK
- 100, 47, 0, 0
Royal Blue
Deep saturated blue for depth on key elements, offers contrast for primary actions.
- HEX
- #0057FF
- RGB
- 0, 87, 255
- CMYK
- 100, 66, 0, 0
Support colors
1 colorsShazam Teal
Bright teal accent supporting digital vibrancy and highlighting secondary elements.
- HEX
- #00CED1
- RGB
- 0, 206, 209
- CMYK
- 100, 1, 0, 18
Neutral colors
3 colorsPure White
Crisp light background for maximum clarity and freshness in UI and print.
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Cloud Gray
Soft light neutral supporting backgrounds, surfaces, and subtle contrast.
- HEX
- #F0F4F8
- RGB
- 240, 244, 248
- CMYK
- 3, 2, 0, 3
Night Ink
Rich, readable dark for headlines and body text, balancing vibrancy with legibility.
- HEX
- #222531
- RGB
- 34, 37, 49
- CMYK
- 31, 24, 0, 81