AI suggests the color system. You shape the final palette.

Color Palette Generator

Main color
Main color
Support color
Complete palette

Shazam

Distinctive blue-driven palette for high energy and digital clarity. Main blue ensures strong recognition, paired with a dynamic accent blue. Teal supports modernity without overpowering. Neutrals build clarity and accessible contrast for both text and branded interfaces.

Main (Brand) colors

The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.

Electric Blue#0088FF
Royal Blue#0057FF

Support colors

Add flexibility and expression while keeping the main brand colors dominant.

Shazam Teal#00CED1

Neutral colors

Keep text readable, surfaces clean, and the complete color system balanced.

Pure White#FFFFFF
Cloud Gray#F0F4F8
Night Ink#222531
Color roles

Give every color a clear job

Contrast check

Logo Pairings

Three contrast-safe combinations selected from the current palette.

Digital and print

Color values ready for handoff

HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.

Main colors

2 colors

Electric Blue

Signature Shazam blue used for instant recognition and high-contrast interactions.

HEX
#0088FF
RGB
0, 136, 255
CMYK
100, 47, 0, 0

Royal Blue

Deep saturated blue for depth on key elements, offers contrast for primary actions.

HEX
#0057FF
RGB
0, 87, 255
CMYK
100, 66, 0, 0

Support colors

1 colors

Shazam Teal

Bright teal accent supporting digital vibrancy and highlighting secondary elements.

HEX
#00CED1
RGB
0, 206, 209
CMYK
100, 1, 0, 18

Neutral colors

3 colors

Pure White

Crisp light background for maximum clarity and freshness in UI and print.

HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0

Cloud Gray

Soft light neutral supporting backgrounds, surfaces, and subtle contrast.

HEX
#F0F4F8
RGB
240, 244, 248
CMYK
3, 2, 0, 3

Night Ink

Rich, readable dark for headlines and body text, balancing vibrancy with legibility.

HEX
#222531
RGB
34, 37, 49
CMYK
31, 24, 0, 81
Continue the logo workflow

Put the palette into context

Carry the logo and approved brand colors into realistic presentations and final delivery files.

Once colors and logo files are connected in a Logo Workflow, your Visual Identity presentation is created and stays in sync.