Color Palette Generator
Complete palette
Soli
An energetic, organic palette inspired by the vivid green and deep blue-black of the logo, expanded for digital clarity, print handoff, and diverse brand touchpoints.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Spring Green#A5CE39
Deep Kelp#0F3132
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Melon Coral#FF8680
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Mist White#F6FFF3
Seedling Tint#F1F5E3
Olive Charcoal#262C23
Color roles
Give every color a clear job
Contrast check
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Digital and print
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsSpring Green
Vibrant yellow-green from the logo, evokes freshness and vitality.
- HEX
- #A5CE39
- RGB
- 165, 206, 57
- CMYK
- 20, 0, 72, 19
Deep Kelp
Dark blue-green from the logo, provides strong visual weight and contrast.
- HEX
- #0F3132
- RGB
- 15, 49, 50
- CMYK
- 70, 2, 0, 80
Support colors
1 colorsMelon Coral
A playful coral accent supporting contrast and calls to action.
- HEX
- #FF8680
- RGB
- 255, 134, 128
- CMYK
- 0, 47, 50, 0
Neutral colors
3 colorsMist White
Clean, luminous background white for digital and print clarity.
- HEX
- #F6FFF3
- RGB
- 246, 255, 243
- CMYK
- 4, 0, 5, 0
Seedling Tint
Soft, pale green-tinted neutral for backgrounds and panels.
- HEX
- #F1F5E3
- RGB
- 241, 245, 227
- CMYK
- 2, 0, 7, 4
Olive Charcoal
Readable dark neutral anchoring body text and dark backgrounds.
- HEX
- #262C23
- RGB
- 38, 44, 35
- CMYK
- 14, 0, 20, 83