Color Palette Generator
Complete palette
Tesla
A bold and modern palette using high-contrast red and crisp neutrals to reflect technological innovation and confidence, directly referencing Tesla's recognizable color signature.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Tesla Red#CC0000
Obsidian Black#171A20
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Steel Gray#AAAEB1
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Pure White#FFFFFF
Soft Cloud#F4F4F4
Graphite#222222
Color roles
Give every color a clear job
Contrast check
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Digital and print
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsTesla Red
Energetic, memorable red for brand presence and key actions.
- HEX
- #CC0000
- RGB
- 204, 0, 0
- CMYK
- 0, 100, 100, 20
Obsidian Black
Deep, authoritative black for links and high-emphasis secondary elements.
- HEX
- #171A20
- RGB
- 23, 26, 32
- CMYK
- 28, 19, 0, 87
Support colors
1 colorsSteel Gray
Subtle cool gray to support interface icons and structure.
- HEX
- #AAAEB1
- RGB
- 170, 174, 177
- CMYK
- 4, 2, 0, 31
Neutral colors
3 colorsPure White
Clean, bright white for primary backgrounds with maximum clarity.
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Soft Cloud
Gentle off-white for section backgrounds to distinguish areas without strong contrast.
- HEX
- #F4F4F4
- RGB
- 244, 244, 244
- CMYK
- 0, 0, 0, 4
Graphite
Readably dark neutral for all main text, ensuring strong contrast on light backgrounds.
- HEX
- #222222
- RGB
- 34, 34, 34
- CMYK
- 0, 0, 0, 87