Color Palette Generator
Complete palette
V7 Core
A bold, modern palette built around deep purple and vibrant orange, reflecting confidence and clarity. Versatile support and neutral tones ensure strong contrast and practical usability across digital and print contexts.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Deep Violet#401766
Vivid Marigold#F5A623
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Pure White#FFFFFF
Mist Soft#F4F2F8
Ink Black#27232F
Color roles
Give every color a clear job
Contrast check
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Digital and print
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsDeep Violet
A strong, recognizable purple for core brand presence and high-contrast backgrounds.
- HEX
- #401766
- RGB
- 64, 23, 102
- CMYK
- 37, 77, 0, 60
Vivid Marigold
An energetic, warm orange to accent and energize key actions and brand moments.
- HEX
- #F5A623
- RGB
- 245, 166, 35
- CMYK
- 0, 32, 86, 4
Neutral colors
3 colorsPure White
Clean, bright white for the main light background and secondary button text.
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Mist Soft
A gentle, soft off-white for subtle background contrast.
- HEX
- #F4F2F8
- RGB
- 244, 242, 248
- CMYK
- 2, 2, 0, 3
Ink Black
Readable, deep neutral for core body text and dark background contrasts.
- HEX
- #27232F
- RGB
- 39, 35, 47
- CMYK
- 17, 26, 0, 82