AI suggests the color system. You shape the final palette.

Color Palette Generator

Main color
Main color
Support color
Complete palette

Vello Lab

A playful and fresh palette anchored by a vivid blue for standout recognition, complemented by energetic orange and friendly yellow accents. Neutrals support clarity and accessibility for digital and print applications.

Main (Brand) colors

The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.

Electric Blue#1693F7
Vivid Orange#FB8C00

Support colors

Add flexibility and expression while keeping the main brand colors dominant.

Sunny Yellow#FFD600

Neutral colors

Keep text readable, surfaces clean, and the complete color system balanced.

Pure White#FFFFFF
Soft Cloud#F2F5F8
Slate Black#21272A
Color roles

Give every color a clear job

Contrast check

Logo Pairings

Three contrast-safe combinations selected from the current palette.

Digital and print

Color values ready for handoff

HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.

Main colors

2 colors

Electric Blue

Bold, clean blue reflecting innovation and approachability; matches logo.

HEX
#1693F7
RGB
22, 147, 247
CMYK
91, 40, 0, 3

Vivid Orange

Energetic orange for dynamic accents and strong call-to-actions.

HEX
#FB8C00
RGB
251, 140, 0
CMYK
0, 44, 100, 2

Support colors

1 colors

Sunny Yellow

Bright, optimistic yellow for positive highlights and friendly icons.

HEX
#FFD600
RGB
255, 214, 0
CMYK
0, 16, 100, 0

Neutral colors

3 colors

Pure White

Crisp white for clear backgrounds and clean designs.

HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0

Soft Cloud

Gentle off-white for subtle background sections to reduce eye strain.

HEX
#F2F5F8
RGB
242, 245, 248
CMYK
2, 1, 0, 3

Slate Black

Deep, readable neutral for all primary textual content.

HEX
#21272A
RGB
33, 39, 42
CMYK
21, 7, 0, 84
Continue the logo workflow

Turn this palette into a connected Logo Workflow

Continue with any tool below to keep the logo, brief, brand colors, mockups, and final files together as one project.

  1. 1 Objective feedback Logo review

    Get a logo score, uncover visual risks, and prioritize what to improve.
  2. 2 Current tool Build color palette

    Create strategic brand colors with clear roles for every application.

  3. 3 Recommended next step Preview logo mockups

    See the logo in realistic contexts before presenting it to a client.
  4. 4 Final delivery Export logo files

    Generate the final SVG, PNG, JPG, favicon, and background package.