AI suggests the color system. You shape the final palette.

Color Palette Generator

Main color
Main color
Main color
Support color
Complete palette

Visuals Modern Minimal

A strategic, minimalist palette built from stark black and white logo geometry. Three bold main colors—black, bright white, and a single sharp blue—combine for a cool, contemporary system that stands out in digital and print. Simple neutrals ensure clarity, contrast, and accessibility across all usages.

Main (Brand) colors

The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.

Black#000000
White#FFFFFF
Electric Blue#1786FA

Support colors

Add flexibility and expression while keeping the main brand colors dominant.

Slate Blue#5B7BA1

Neutral colors

Keep text readable, surfaces clean, and the complete color system balanced.

Snow#F6F7F9
Mist Gray#E3E6EA
Charcoal#242729
Color roles

Give every color a clear job

Contrast check

Logo Pairings

Three contrast-safe combinations selected from the current palette.

Digital and print

Color values ready for handoff

HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.

Main colors

3 colors

Black

Deep black, foundation of logo and key graphic contrast.

HEX
#000000
RGB
0, 0, 0
CMYK
0, 0, 0, 100

White

Pure white from logo, essential for backgrounds and negative space.

HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0

Electric Blue

Vivid blue adds digital energy without competing against monochrome core.

HEX
#1786FA
RGB
23, 134, 250
CMYK
91, 46, 0, 2

Support colors

1 colors

Slate Blue

Softened blue supports icons, outlines, and subtle accents; harmonizes electric blue.

HEX
#5B7BA1
RGB
91, 123, 161
CMYK
43, 24, 0, 37

Neutral colors

3 colors

Snow

Very light, almost-white gray for soft backgrounds and subtle surfaces.

HEX
#F6F7F9
RGB
246, 247, 249
CMYK
1, 1, 0, 2

Mist Gray

Soft light gray for non-dominant UI elements.

HEX
#E3E6EA
RGB
227, 230, 234
CMYK
3, 2, 0, 8

Charcoal

Pitchy near-black for highly readable body text.

HEX
#242729
RGB
36, 39, 41
CMYK
12, 5, 0, 84
Continue the logo workflow

Put the palette into context

Carry the logo and approved brand colors into realistic presentations and final delivery files.

Logo mockups Create logo mockups See the identity in realistic contexts before presenting it. Logo export Export logo files Generate the approved logo in every brand color and file format.

Once colors and logo files are connected in a Logo Workflow, your Visual Identity presentation is created and stays in sync.