Color Palette Generator
Complete palette
Wagar Agency
Distinctive palette leveraging the existing deep blue and warm sand from the logo, extended by a grounded olive for subtle support. Neutral tones ensure clear, modern contrast and versatile communications.
Main (Brand) colors
The colors your audience learns to recognize as your brand, like Amazon yellow and black or FedEx purple and orange.
Deep Indigo#373D77
Warm Sand#E6B98A
Support colors
Add flexibility and expression while keeping the main brand colors dominant.
Olive Gold#A4A166
Neutral colors
Keep text readable, surfaces clean, and the complete color system balanced.
Pure White#FFFFFF
Soft Linen#FAF7F4
Graphite#2C2C2C
Color roles
Give every color a clear job
Contrast check
Logo Pairings
Three contrast-safe combinations selected from the current palette.
Digital and print
Color values ready for handoff
HEX and RGB are derived from each color. CMYK stays editable for a designer-approved print match.
Main colors
2 colorsDeep Indigo
Used for logo, links, and primary CTAs. Confident and reliable with modern flair.
- HEX
- #373D77
- RGB
- 55, 61, 119
- CMYK
- 54, 49, 0, 53
Warm Sand
Inviting and accessible; brings warmth to secondary buttons and outlined accents.
- HEX
- #E6B98A
- RGB
- 230, 185, 138
- CMYK
- 0, 20, 40, 10
Support colors
1 colorsOlive Gold
Earthy, balancing blue and sand; adds sophistication to icons, borders, and section dividers.
- HEX
- #A4A166
- RGB
- 164, 161, 102
- CMYK
- 0, 2, 38, 36
Neutral colors
3 colorsPure White
Clean, bright background for digital and print consistency.
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Soft Linen
A gentle light neutral for backgrounds and soft areas, reducing visual fatigue.
- HEX
- #FAF7F4
- RGB
- 250, 247, 244
- CMYK
- 0, 1, 2, 2
Graphite
Readable, modern dark neutral for all body text and dark backgrounds.
- HEX
- #2C2C2C
- RGB
- 44, 44, 44
- CMYK
- 0, 0, 0, 83