Color Palette Generator

Main color
Main color
Support color
Support color
Colors in use

Brand color palette

Build a palette from your own colors or explore a direction with AI. Set main, support, and neutral roles, preview colors together, and refine every choice for your brand.

Select a note to edit colors

Complete color palette

7 colorsRGB / HEX

Main colors

The signature of your brand.

Support colors

Accents with a purpose.

Neutral colors

Space, balance, and clarity.

Logo applications

Logo Pairings

Clear logo and background combinations selected from your palette.

Subtle pairings

Soft, repeated marks for decorative backgrounds and patterns.

More than matching colors

Build a palette around the brand strategy

Move from a visual preference to an intentional system designers can explain, test, refine, and confidently present.

01

Define recognition

Choose the main colors that make the identity recognizable without leaning on predictable industry formulas.

02

Create useful range

Add support and neutral colors that work across logo applications, presentations, interfaces, and client handoff.

03

Check real contrast

See which logo and background combinations stay clear before using the palette in Logo Mockups or final exports.

Color palette FAQ

Everything designers need to keep moving

What can I build with this color palette tool?

Build a palette with main, support, and neutral colors, then assign practical roles for text, buttons, and backgrounds. Preview the combinations and edit the digital and print values for your brand.

Can I create a palette without AI?

Yes. Import your colors or edit palette colors manually without using workflow credits. Submitting a text prompt uses AI, including prompts that contain exact HEX values.

How many credits does a palette prompt use?

Each successful palette generation or refinement from a prompt uses AI and costs 2 workflow credits. Manual color edits and imports are free.

Can I use the palette in Logo Mockups and Logo Export?

Yes. Saved palettes connected to a Brand Workflow are loaded into the following Mockups and Export steps.

Continue the brand workflow

Turn this palette into a connected Brand Workflow

Keep the logo, brand colors, typography, mockups, and final files connected, then deliver everything through one private brand identity.

  1. 1 Objective feedback Logo review

    Get a logo score, uncover visual risks, and prioritize what to improve.
  2. 2 Current tool Build color palette

    Create strategic brand colors with clear roles for every application.

  3. 3 Recommended next step Typography

    Choose brand fonts and give your client clear website and social media rules.
  4. 4 Presentation Preview logo mockups

    See the logo in realistic contexts before presenting it to a client.
  5. 5 Final delivery Export logo files

    Generate the final SVG, PNG, JPG, favicon, and background package.
  6. Locked final step Brand Identity

    Save a tool in your project to start its brand identity.
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