Color Palette Generator
Color Palette generator by AI
Build strategic brand color palettes where every color has a purpose. Describe your brand, audience, and creative direction, and AI turns them into a complete palette in seconds. Refine every color and role until it feels right for you and your client.
Built for the right audience
Explore the brand story
This is the headline
This body copy shows how the palette handles readable text, hierarchy, and everyday interface details.
Contrast check
Logo Pairings
Color roles
Give every color a clear job
Recognition belongs to the main palette. Support colors create range, while neutrals keep applications usable.
Main colors
Vivid Violet and Deep Indigo deliver memorable, modern brand recognition that stands out among competitors without industry cliche.
Support colors
A harmonious mix of energizing purples anchored by calm, readable neutrals; luminous supports add breadth without competing with mains.
Neutral colors
Accessible for digital and print, with bold logo display, strong button contrast, versatile backgrounds, and consistent brand applications.
Digital and print
Color values ready for handoff
HEX and RGB are derived from the selected color. CMYK is estimated unless you replace it with a designer-approved print match.
Main colors
2 colorsVivid Violet
Electric purple with high energy for strong brand presence.
- HEX
- #6B39F4
- RGB
- 107, 57, 244
- CMYK
- 56, 77, 0, 4
Deep Indigo
Rich indigo for secondary prominence and contrast.
- HEX
- #4B22B8
- RGB
- 75, 34, 184
- CMYK
- 59, 82, 0, 28
Support colors
2 colorsSoft Orchid
Gentle, cool lilac for supportive UI elements and icons.
- HEX
- #B7A9F0
- RGB
- 183, 169, 240
- CMYK
- 24, 30, 0, 6
Mist Lavender
Light lavender for dividers and subtle background accents.
- HEX
- #DDD6FF
- RGB
- 221, 214, 255
- CMYK
- 13, 16, 0, 0
Neutral colors
3 colorsPure White
Crisp white for primary backgrounds and clarity.
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Shell Violet
Softer, slightly purple-tinted white for gentle background contrast.
- HEX
- #F5F3FF
- RGB
- 245, 243, 255
- CMYK
- 4, 5, 0, 0
Prism Black
Very dark blue-violet for legible body text and dark backgrounds.
- HEX
- #171323
- RGB
- 23, 19, 35
- CMYK
- 34, 46, 0, 86
More than matching colors
Build a palette around the brand strategy
Move from a visual preference to an intentional system designers can explain, test, refine, and confidently present.
Define recognition
Choose the main colors that make the identity recognizable without leaning on predictable industry formulas.
Create useful range
Add support and neutral colors that work across logo applications, presentations, interfaces, and client handoff.
Check real contrast
See which logo and background combinations stay clear before using the palette in Logo Mockups or final exports.
Color palette FAQ
Everything designers need to keep moving
What makes this a strategic color palette generator?
It creates main, support, and neutral brand colors with practical roles, contrast guidance, color descriptions, and editable digital and print values.
Can I create a palette without AI?
Yes. You can edit colors manually or import compatible palette data without using workflow credits.
How many credits does AI color palette generation use?
Each successful AI color palette generation or AI refinement uses 2 workflow credits. Manual edits and imports are free.
Can I use the palette in Logo Mockups and Logo Export?
Yes. Saved palettes connected to a Logo Workflow are loaded into the following Mockups and Export steps.
Color details
Paste your palette colors
Paste HEX colors separated by commas or compatible palette data. You can adjust color roles after importing.