Logo review of Коффесон

Legibility

Text is set in a clean, geometric sans-serif font.
Contrast between white text and black background ensures high readability.
Cyrillic characters are clearly distinguishable.

Scalability versatility

Minimalistic shapes and bold lines enable good scalability for web and digital use.
Icon is recognizable at small to medium sizes.

The thin details of the steam and smaller side elements might be lost at very small sizes such as favicons or embroidery.
Monochrome red may not stand out on non-black backgrounds.

Balance alignment

Logo components are generally centered and aligned vertically.
Weight of the icon matches the wordmark reasonably well.

The asymmetrical extra shapes to the left and right of the cup create minor visual imbalance, drawing the eye rightward.

Originality

Distinctive attempt at stylizing a coffee cup with abstract side elements.

The coffee cup and steam motif is very common in the cafe industry.
Side elements do not contribute a unique twist, feeling arbitrary rather than clever.

Logomark wordmark fit

Logomark and wordmark have compatible contemporary styles.
Sizes are proportionally reasonable for most layouts.

Icon feels slightly heavier and more vibrant in color than the light weight of the wordmark, causing a minor visual dissonance.

Aesthetic look

Modern, flat style feels current and visually appealing.
Limited color palette maintains visual simplicity.

Side accents adjacent to the cup feel decorative more than purposeful, slightly complicating the design.

Dual meaning and misinterpretations

No inappropriate secondary imagery detected.

Color harmony

Red, white, and black palette is bold, professional, and harmonious.
High contrast supports versatility and impact.