Logo review of Agos DESIGN

Legibility

Main word 'Agos' is relatively readable for a stylized type.
Secondary word 'DESIGN' uses a clear, simple font.

The stylized 'A' with the bird shape may lead to misreading or delay in recognition.
Swash on 'g' can be interpreted as a 'q', confusing the brand name at first glance.

Scalability versatility

Clean, limited color palette supports scaling to larger formats.
Simple lines likely print well on signage and web.

Thin line weights of the typography risk disappearing at smaller scales (e.g. business cards, app icons).
The complex bird shape in 'A' may lose recognizability when reduced.

Balance alignment

Good overall typographic alignment between 'Agos' and 'DESIGN'.
Visual weight is distributed evenly across the composition.

Slight visual imbalance as the illustrated 'A' is heavier (bolder) than the rest of the text.
The 'g' loop underlines and draws the eye downward, potentially disrupting flow.

Originality

Creative use of negative space to form a bird within the letter 'A'.
Custom letterforms add a distinctive brand identity.

Using an animal head silhouette as part of a letter is a somewhat familiar trope in creative industries.

Logomark wordmark fit

Bird-head 'A' integrates smoothly with the wordmark.
Consistent stroke weight ties the logomark and wordmark together.

Slight mismatch in visual density between the bold 'A' and lighter remaining letters.

Aesthetic look

Modern aesthetic with creative custom typography.
Limited color palette gives a sleek, professional feel.

Typographic quirks (like the 'g' loop) may not appeal to all viewers.

Dual meaning and misinterpretations

No inappropriate or confusing alternate shapes detected.

Color harmony

Excellent color harmony with minimal palette (aqua and white on black).
High contrast improves impact and recognizability.