Logo review of ARCO

Legibility

Main wordmark 'ARCO' is generally readable.
Supporting text 'INTERIOR DESIGN STUDIO' uses a clear sans-serif font.

Geometric styling of 'R' and 'A' in ARCO could cause some confusion, particularly at smaller sizes or for quick reading.
The custom letterforms sacrifice a bit of instant recognition for style.

Scalability versatility

Minimalist line work ensures clarity at larger sizes such as signage and posters.
Single-color palette favors printing versatility.

The thin, delicate lines of the logomark may lose detail and appear faint when scaled down to business card size or embroidered material.
The tagline will become illegible at small scales, limiting its use for favicons or app icons.

Balance alignment

The whole composition achieves solid visual balance between the logomark and the wordmark.
Spacious margins and tight vertical alignment deliver an elegant aesthetic.
Letter spacing is consistent and appropriate.

Originality

Logomark is a unique, abstract representation—using a stylized dog, which is uncommon in the interior design industry.
Custom letterforms in the main wordmark add character.

Abstract animal line art is a trend in premium branding, so the symbol, while elegant, is not entirely groundbreaking.
No clever use of negative space or hidden shapes is immediately apparent.

Logomark wordmark fit

The minimalist style unites both the logomark and the wordmark.
Color, line weight, and spacing are consistent between elements, resulting in a cohesive look.

Aesthetic look

Refined, modern, and appealing, with emphasis on elegance and simplicity.
Harmonious color palette delivers a sense of luxury.

Dual meaning and misinterpretations

No inappropriate or confusing dual meanings detected.

Color harmony

Monochrome color palette offers excellent harmony with the background.
Gold tone evokes sophistication and warmth, fitting for an interior design studio.