Logo review of أسواق السلام aswak assalam

Legibility

Both Arabic and Latin text are highly clear and readable.
Typeface is legible with appropriate size and spacing.

Scalability versatility

Simple, clean icon likely to reproduce well in various sizes.
Can be effective on signage and digital media.

Multicolored elements may present challenges in certain small scale or monochrome applications.
The thin lines in the symbol could lose clarity at micro sizes, such as favicons or embroidery.

Balance alignment

Balanced composition between symbol and bilingual text.
The circular icon sits well above the text elements.

Slight weight imbalance between the icon and the relatively light wordmark; icon is visually heavier.

Originality

Swoosh is integrated to form an 'A', giving some custom character.
Bilingual presentation is distinctive in branding.

The swoosh-in-ellipse motif is a very common and overused corporate style.
Does not strongly differentiate from other retail or supermarket logos.

Logomark wordmark fit

The rounded, friendly font complements the soft, dynamic icon.
Color palette is consistent across logomark and wordmark.

Minor mismatch in weight; logomark commands more visual attention than the wordmark.

Aesthetic look

Visually appealing, fresh use of blue and green for an inviting look.
Clean, uncluttered design.

Leans toward generic corporate iconography; lacks memorable distinctiveness.

Dual meaning and misinterpretations

No accidental inappropriate or ambiguous symbolism detected.

Color harmony

Harmonious combination of blue and green, with good contrast against white.
Color scheme is fresh and inviting.