Logo review of Birds & Brew

Legibility

Text is very clear and easy to read.
Font choice is bold and provides strong contrast against the background.

Scalability versatility

Clean, thick lines ensure the logo is legible and recognizable at small sizes.
Simple shapes make it suitable for both print and digital applications such as packaging, business cards, and signage.

Thin lines in the bird's tail and beak may lose detail on very small formats like favicons or embroidery.
Red dot in the eye may become indistinct at very small sizes.

Balance alignment

Overall composition feels stable due to the geometric approach.
The horizontal bar beneath the bird visually anchors the design.

Slight imbalance due to the heavy black section (bird body/cup) which visually outweighs the head/tail, making the logo feel left-heavy.

Originality

Clever dual-purpose symbol that unites a bird and coffee cup, aligning perfectly with the name.
Strong creative approach to visual metaphor and negative space.

Logomark wordmark fit

Wordmark style and boldness matches well with the illustrated symbol.
Proportion of text to mark is well judged.

Aesthetic look

Minimal aesthetic feels modern and professional.
Color palette is restrained and stylish.

The thick black mass as a body may overwhelm the rest of the delicate visual elements.

Dual meaning and misinterpretations

Visual metaphor is immediately clear and appropriate for the intended audience.

Color harmony

Color palette is minimal with high contrast.
Strategic use of a single accent color (red) draws attention to the eye.