Logo review of Bloom & bean

Legibility

Main text is mostly readable with clean geometric fonts.
Symbol integration in 'oo' is understandable as coffee beans.

The flower icon replacing 'a' slightly disrupts instant recognition.
Ampersand is clear but could be bolder for emphasis.

Scalability versatility

Simple iconography aids medium-size reproduction (mugs, menus, signage).
Logo does not rely on thin lines, generally.
Color contrast is effective for larger surfaces.

Details within beans and the flower symbol may be lost at small scale (favicons, embroidery, small business cards).
Iconic details could become illegible in monochrome or small applications.

Balance alignment

Overall structure is centered with consistent spacing.
Visual weight between upper and lower lines is balanced.

Beans in 'oo' are oversized compared to letterforms, affecting harmony.
Flower icon in 'a' feels visually heavier than other letters, causing minor imbalance.

Originality

Creative integration of coffee beans and flower symbol, clever thematic connection.
Original execution of the brand concept through icon-letter fusion.

Direct use of object-as-letter is not entirely novel in coffee branding.
Flower motif is a less obvious visual metaphor and can cause ambiguity.

Logomark wordmark fit

Icons feel like natural part of the wordmark with similar stroke weights.
Cohesive integration of symbols in text enhances theme.

Bean icons dominate visual hierarchy, slightly overshadowing textual clarity.
Flower in 'a' is less stylistically consistent with bean illustration.

Aesthetic look

Attractive color pairing supports industry and gives organic feel.
Minimal ornamentation preserves modern appeal.

Slightly busy due to multiple pictorial elements within the wordmark.
Minor discord between the organic flower icon and geometric beans.

Dual meaning and misinterpretations

Clear thematic representations with no inappropriate or confusing double meanings.

Color harmony

Color palette is limited, harmonious, and reinforces brand identity.