Logo Review of Cake & Catering Hani

3/5

Curved text reduces immediate legibility, especially from a distance.
'Hani' in script over the brown box has low contrast and can be hard to read at small sizes.

3/5

Attempt to integrate industry-specific elements (cake, utensils, hat, rolling pin) into one logo.

4/5

Contrast between brown and orange can be weak depending on background, especially for the 'Hani' text.

Saddle Brown#835C1B

Orange#F39320

White#FFFFFF

Estimated colors. Use the original design file for exact values.

Create a full color palette using these colors

Create new palette

3/5

Elements (utensils, rolling pin, shoes, and text) feel visually unbalanced and slightly chaotic.
Arc doesn’t perfectly close or align, which distracts from professional appearance.

Inspect spacing with the guide. Optical balance may differ from geometric centering.

2/5

Too many details—utensils, cake, rolling pin, and hat cause clutter and will lose clarity at small sizes such as business cards, favicons, or embroidery.
Thin lines and cramped space in the cake illustration are not suitable for all print applications (e.g., napkins, badges).

5/5

2/5

Handwritten script for 'Hani' clashes stylistically with the more formal script in the surrounding text.
Wordmark positioning over the rolling pin interrupts visual flow and reduces coherence.

Cake & Catering Hani