A functional and clear wordmark with creative touches, but improvements to balance and palette cohesion would enhance polish.
This logo lockup has a workable foundation; improving distinctiveness is the clearest next step.
Focus on the changes that matter. Keep what makes the logo work.
wordmark
The exclamation mark used as 'I' is visually heavier and taller, potentially disrupting baseline alignment and visual harmony with the rest of the wordmark.
See the category reviewThe energetic style and emphasis on 'idea' fit a brand consultancy, though refinement of balance and palette integration would more strongly express purposeful impact.
Wordmark 4/5 · Layout 4/5
The yellow 'S' stands out well but is not echoed elsewhere in the logo, making it slightly disconnected from the rest of the palette.
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteWordmark 3/5 · Layout 3/5
Wordmark 3/5 · Layout 3/5
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