Simplify fine details in the bird illustration for smaller usage.
Thin areas may blur at reduced scale.
Improves versatility and ensures clarity across media sizes.
Logo score
Logo review of
Durham Dispatch
A polished, professional logo with a clear, apt symbol and excellent readability, though the bird motif could be more distinctive for increased originality.
Legibility
Originality
Misread
Balance
Scale
Your next steps
What to fix first
Focus on the changes that matter. Keep what makes the logo work.
Detailed review
Logo performance breakdown
—Not scored
Brief & logo match
From the original review- Primary Purpose
Symbolizes swift information, fitting for media or news.
- Style/tone
Communicates professionalism and clarity.
Legibility
- Text is clear, readable, and uses strong contrast.
Originality
- Bird-in-flight mark is clean; wordmark is well-constructed.
- Bird silhouette/circle combination is common in local brands.
Color harmony
- Strong contrast and a trustworthy palette.
- Could explore a unique accent for increased brand recall.
Dark Blue#074C86
White#FFFFFF
Light Blue#98C9F2
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteBalance alignment
- Good vertical alignment between symbol and wordmark.
- Consistent spacing and centering.
- Minor optical adjustments could enhance symmetry.
Inspect spacing with the guide. Optical balance may differ from geometric centering.
Scalability
- Simple forms and clear type work at smaller sizes.
- Fine details in bird's leg and wing may blur when reduced.
Compare the detail at different sizes. Labels show the full image dimensions.
Misinterpretations
- No obvious or plausible negative interpretation.
Symbol & text fit
- Symbol and type mesh stylistically and spatially.
Black & white
Does the shape still work without color?
These tests are available only for logos uploaded in vector (SVG) format.
Background contrast
Find the surfaces where your logo stays clear.
These tests are available only for logos uploaded in vector (SVG) format.
Blur & silhouette
A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.
These tests are available only for logos uploaded in vector (SVG) format.
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