Logo review of Eli

Legibility

Clear and straightforward typeface for 'Eli'

The tagline may be slightly small and hard to read in smaller sizes

Scalability versatility

Simple elements that can work on various applications

Detailed butterfly might lose clarity at very small sizes

Balance alignment

Good balance between text and symbol

The dot over the 'i' could be better aligned with the rest of the text

Originality

Unique integration of butterfly symbol

Butterfly motif is common in creative industries

Aesthetic look

Pleasant color scheme and cohesive design

Might benefit from a more unified color theme

Dual meaning and misinterpretations

Design does not have any misleading elements

Color harmony

Colors are visually appealing and harmonize well

The combination of purple and blue can be a bit muted