Logo review of Etamrit.com

Legibility

Text is crisp, clean, and easy to read.
Font choice contrasts clearly against the white background.

Scalability versatility

Symbol is bold enough for use on large formats such as signage and billboards.
Logo will generally print well due to limited color palette and clear shapes.

Thin strokes in the '.com' portion may lose clarity at very small sizes such as favicons or embroidery.
Gradient-like color usage may cause problems in monochrome/single-color applications.

Balance alignment

Visual weight between symbol and wordmark is generally well balanced.
Good vertical alignment with symbol stacking naturally above text.

The color break between 'Etamrit' and '.com' creates a subtle imbalance in color flow.

Originality

Symbol integrates arrows and circular forms creatively.

Arrow/circular motifs are commonly used and not visually unique to the brand.
Lacks highly distinctive, ownable detail.

Logomark wordmark fit

Logomark and wordmark have a cohesive, modern tech feel.
Color accents tie logomark and the '.com' portion together.

There is a slight mismatch in visual energy between the dynamic logomark and the subdued wordmark.

Aesthetic look

Clean, uncluttered look.
Color palette is appealing and contemporary.

Symbol is visually generic; doesn’t evoke a memorable 'wow' factor.

Dual meaning and misinterpretations

No inappropriate shapes or accidental dual meanings detected.

Color harmony

Blue and green hues work well together and feel fresh.
Balanced use of color between symbol and wordmark.

Using three colors plus black begins to push towards busyness, especially for smaller uses.