Logo review of i

Scalability versatility

Bold shapes and simple design improve readability on large applications like billboards and digital banners.
Symmetrical forms retain visibility at medium sizes, such as app icons.

Gradient and subtle shadow may get lost or appear muddied at very small sizes, reducing clarity for favicons or embroidery.
Icon shape could become indistinct when scaled down excessively, especially within complex backgrounds.

Balance alignment

Central placement of the symbol within the orange square provides a sense of visual stability.
Well-distributed negative space aids overall composition.

The left-heavy 'i' and right angular arrow create slight visual imbalance; a more centered or even weight could enhance harmony.

Originality

Uses the letter 'i' in conjunction with an arrow/play motif, relating conceptually to interactivity or media.
Clever usage of negative space to form a play button.

Play button motifs are common in media industry logos, so this approach is not wholly unique.

Aesthetic look

Modern, friendly gradients with a clean, approachable color palette.
Soft-edged square adds contemporary appeal.

Glossy gradient and bevels can feel dated compared to current flat design trends.
The orange color is overused in tech/media logos, slightly reducing memorability.

Dual meaning and misinterpretations

Logo remains abstract but free from inappropriate or unintentional meanings.

Color harmony

Color palette is harmonious, with shades of orange pairing well and white adding contrast.
Limited number of colors maintains visual focus.

Gradient might complicate printing in some scenarios and could limit versatility.