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Logo score
Logo review ofKheperia
Review the detailed scores below to see what is working and what should be refined first.
Legibility
Originality
Misread
Balance
Scale
Detailed review
Logo performance breakdown
Legibility
Highly legible serif typeface with good spacing; all letterforms are clear and readable.
Originality
Scarab concept is visually distinctive and relevant, connecting to historical symbolism. Custom abstraction adds uniqueness to the mark.
The scarab is a well-known icon and could feel derivative without additional brand context or unique visual twist.
Color harmony
Restrained palette of gold and black radiates refinement and timeless appeal. Strong contrast ensures clarity and reinforces the luxury image.
Goldenrod
#B7991E
Raisin Black
#171717
Balance alignment
The logo is well-centered with equal weight distribution between the mark and text. Visual harmony is maintained overall.
Scalability
Simplicity of the scarab mark supports scalability. Strong single-color contrast maximizes recognizability at different sizes.
Some fine lines in the legs and antennae could be lost in very small applications such as favicons or embroidery.
200x250 px
100×125 px
50×62 px
Misinterpretations
No inappropriate dual meanings or accidental references detected in the composition.
Symbol & text fit
Wordmark’s classic serif typeface matches the sophisticated tone set by the scarab symbol.
Proportions and spacing between logomark and wordmark are harmonious.
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