Dynamic and retail-relevant logo that creatively combines energy with e-commerce cues, but wordmark-mark integration and small-scale clarity need targeted refinement for top-tier polish.
This logo lockup shows solid execution, supported by text readability and text hierarchy; improving visual balance is the clearest next step.
Focus on the changes that matter. Keep what makes the logo work.
K and circle/swoosh transition (left side)
The orange swoosh makes an abrupt transition where it loops behind the blue 'K', which could visually disrupt the flow and balance between the mark and wordmark.
See the category reviewThe energetic swoosh and retail icons (shopping bags) communicate dynamism and modern e-commerce, but improving wordmark-mark cohesion would strengthen the fast-paced and trustworthy impression for digital-first youth markets.
Wordmark 5/5 · Layout 4/5
Symbol 4/5 · Wordmark 4/5
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteSymbol 4/5 · Wordmark 3/5
Symbol 3/5 · Wordmark 4/5 · Layout 3/5
Small details (handles, bag rivets) and gradient transitions in the swoosh may lose clarity at small scales, such as on mobile app icons.
Symbol 3/5 · Wordmark 4/5 · Layout 3/5
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