Logo review of LED engenharia

Legibility

Text 'LED' is highly readable in a modern sans-serif font.
'engenharia' is clearly legible with appropriate spacing and size.

Scalability versatility

Logo remains clear at small sizes due to minimal detail.
Works well for web, business cards, and digital profiles.

Cable plug details in the infinity symbol may become illegible when greatly reduced, such as on embroidery or small promotional items.

Balance alignment

Excellent visual hierarchy between symbol and wordmark.
Symmetrical and well-centered composition.

Originality

Use of an infinity symbol as cables cleverly conveys continuity and technology.
Unique combination of symbol and lettering for industry relevance.

The concept of cables forming an infinity shape is creative but not entirely unique within tech and engineering, as infinite loops and cables are fairly common metaphors.

Logomark wordmark fit

Logomark and wordmark match stylistically and in weight.
Proportions between symbol and text are harmonious.

Aesthetic look

Minimal, modern look aligns with tech and engineering industries.
Color choice is both professional and aesthetically pleasing.

Dual meaning and misinterpretations

No inappropriate or ambiguous imagery detected.
Symbol is clear in representing cables and infinity.

Color harmony

Consistent use of a single color tone ensures brand coherence.
Contrast against white background is excellent.