Increase optical balance between symbol and wordmark (slightly reduce symbol size or adjust weight).
Symbol marginally overpowers text at current scale.
Improves lockup harmony and visual cohesion.
Well-constructed and sector-appropriate, with only moderate tweaks needed for better uniqueness and optimal balance.
Focus on the changes that matter. Keep what makes the logo work.
Symbol marginally overpowers text at current scale.
Improves lockup harmony and visual cohesion.
Current abstract mark risks blending into typical industry iconography.
Increases originality and standout factor vs. competitor marks.
Fits water/utility context well through both abstract mark and color selection.
Wordmark stands out clearly and is easy to read.
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new palette

Inspect spacing with the guide. Optical balance may differ from geometric centering.



Compare the detail at different sizes. Labels show the full image dimensions.
Does the shape still work without color?
Find the surfaces where your logo stays clear.
A 3px blur softens fine details so you can check whether the overall shape stays recognizable. If key gaps close or elements merge, the logo may rely too heavily on detail.
Get a clear logo score, key risks, and priority fix ideas before your client or audience sees it.
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