Logo review of lync

Legibility

Text is clear and simple, set in a bold sans-serif typeface.
Letter spacing and proportions support readability.

The lowercase 'y' has a custom flourish that may slightly impact immediate recognition; slight gradient may also affect clarity at small sizes.

Scalability versatility

Mark is bold and distinctive, likely to hold up well on signage and digital applications.
Simple color palette aids reproduction in various settings.

Thin leaf details and inner swirl in the logomark may be lost in very small formats (e.g. business cards, embroidery).
Gradient and detail will not display well in monochrome or tiny icons; favicon usage will require simplification.

Balance alignment

Logomark and wordmark are well aligned vertically on the baseline.
Both elements have similar visual weight, preventing either from overpowering the other.

Negative space inside the mark may feel slightly off-balance due to leaf placements; mark may attract more attention than wordmark, subtly competing for hierarchy.
The transition between the round, organic mark and the geometric wordmark feels abrupt.

Originality

Combination of a star/propeller with leaf motifs is less common, creating modest distinction.
Circular swirl at center adds unique visual movement.

Leaf/green energy motifs are heavily overused in technology and environmental branding, risking generic perception.
No strong, proprietary concept differentiating it from other eco-tech marks.

Logomark wordmark fit

Both components use similar color themes for cohesion.

The mark’s organic, flowing lines slightly clash with the straight, geometric wordmark. The logo as a whole doesn’t synergize as well as it could with more integrated design elements.

Aesthetic look

Clean and modern look, visually appealing to contemporary tastes.
Good integration of eco and tech cues.

Busy central mark with overlapping motives may appear cluttered at first glance.
Gradient effect feels slightly dated in modern flat-logo contexts.
Logo leans toward generic due to common motif choices.

Dual meaning and misinterpretations

No inappropriate elements or unintended suggestive forms; clear, professional symbol.

Color harmony

Muted olive and dark grey colors complement each other, reinforcing an eco-tech feel.
Good contrast on a light background, modern palette.

Slight gradient on wordmark may hinder consistent appearance in all media.
Very low overall vibrancy; might lack energy or visual punch for certain industries.