arrangement
Adjust proportions or weight for better harmony between the symbol and the wordmark.
The thick, large purple symbol is noticeably heavier than the thin, light wordmark, causing visual imbalance to the left.
See the category review
The logo suits a tech context and is legible, but the disproportionate emphasis on the symbol over the wordmark creates imbalance and diminishes overall unity; refinement is needed for a polished, credible brand impression.
This logo lockup has a workable foundation; improving visual balance is the clearest next step.
Focus on the changes that matter. Keep what makes the logo work.
arrangement
The thick, large purple symbol is noticeably heavier than the thin, light wordmark, causing visual imbalance to the left.
See the category reviewThe modern, geometric logo and wordmark fit a tech/data focus for beginners, but the symbol could better express analytics and needs improved balance for professional use.
Wordmark 5/5 · Layout 4/5
Symbol 4/5 · Wordmark 4/5
Estimated colors. Use the original design file for exact values.
Create a full color palette using these colors
Create new paletteSymbol 4/5 · Wordmark 3/5 · Layout 3/5
Linear, thin strokes of wordmark may lose clarity at small sizes especially when compared to the bolder symbol.
Symbol 3/5 · Wordmark 3/5
Symbol 2/5 · Wordmark 2/5 · Layout 2/5
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